Ocispep, a food industry monopoly, is determined to maintain their industry standing despite large changes in consumer values. How will they do it? By testing a rebrand on their most controversial products; Dekan, Anifauqa, and Anaciport. All of these products have lost lawsuits for false advertising. Instead of changing their ingredients to fit the claims on the original bottles, they decided to hide the ingredients and nutrition facts behind pretty, meaningless shapes. In order to introduce the system to their consumer base they invited them to label the products themselves in a workshop setting. It’s the perfect way to get people to engage with health labels as a fun and silly addition to a product label, not the purpose of it. This is Ocispep’s first step in future proofing their business model in the face of rapid cultural changes. Genius right?
