DMA 2016-17 Lecture SeriesJanuary 24, 2017, 6:00 pm »
Under Eric Hirshberg's leadership, Activision has delivered the largest entertainment launch in history three times with Call of Duty, the biggest new franchise launch in the industry's history with Destiny, and both the biggest kids' game and the biggest action figure line in the world with Skylanders. All of this has helped Activision Blizzard to be named as one of the 50 most innovative companies in the world by Fast Company and one of the 100 best places to work by Fortune.
Before his time at Activision, Hirshberg built the award winning advertising agency, Deutsch LA as its Co-CEO/Chief Creative Officer. Under Eric's leadership, DeutschLA was named Agency of the Year seven times. Hirshberg has been named one of the 10 most influential people in marketing by Advertising Age Magazine and one of the 50 most creative people in business by Creativity Magazine.
Hirshberg also sits on the boards of the UCLA School of the Arts and Architecture and The X-Prize Foundation. In 2015, Hirshberg gave the commencement address for the School of the Arts and Architecture on June 13, 2015.
Broad Art Center
240 Charles E. Young Drive, Room 1250
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