False Flat: Why Dutch Design is So Good

September 11, 2004, 4:00 pm   » 


Book Launch + Exhibition + Party

Artist Reception & Book Signing: September 11, 7-10pm

09.11.04 through 10.14.04

"If we didn't spend billions on making war, we could make design the way the Dutch do."
-Archlog, NY, May 8, 2002.

Swift Gallery is proud to present "False Flat, Why Dutch Design Is So Good," an exhibition conceived by Adam Eeuwens on the book he co-authored with Aaron Betsky, the director of the prestigious Netherlands Architecture Institute. To be released worldwide by Phaidon Press in September 2004, the book is designed by Irma Boom, one of today's foremost Dutch graphic artists.

False Flat sheds light on how The Netherlands has become one of the world's poles of great modern design, a center of innovation and experimentation in architecture, urban planning, industrial design, and graphic design. Through a detailed exploration of the country's geography, culture, and history, the book brings to life a prolific design culture in a rich landscape of interconnected stories.

On Saturday, September 11, Swift Gallery will host the official West Coast launch of the book, sponsored by the Consulate General of the Netherlands in Los Angeles. In addition to a brief talk and book signing on opening night, co-author Adam Eeuwens will exhibit ten banners that sum up "Why Dutch Design Is So Good."

Adam Eeuwens is a writer who has lived in Los Angeles since 1996, having moved from Amsterdam to live with Mexican designer Rebeca M�ndez. He is partner in her design studio (Rebeca M�ndez Communication Design), and partner in the design strategy firm The Culture Industry.

Swift Gallery is open Thursday through Saturday 12:00pm to 6:00pm. Street parking is plentiful.

Upcoming music event: Swift Society presents "Doble Ducha". October 2, 9pm - 2am, with Clorofila of Nortec Collective performing a live set.

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