Free Flow LectureMay 1, 2006, 6:00 pm »
Alan Moore is a founding director of SMLXL (Small Medium Large Xtralarge),
http://www.smlxtralarge.com, the marketing specialist firm based in Cambridge and London, UK. Alan has 16 years of experience as a creative brand strategist, representing global brands at leading international marketing agencies including: Publicis, London; DDB Needham, Vienna; Hasan & Partners, Finland; HHCL & Partners in London; and Lowe & Partners Worldwide.
Alan’s notable projects include the brand strategy development and integrated communications program for a Pan-Nordic 3G mobile service; Saab’s global brand communication strategy; H&M’s store opening strategies in the US; and a number of existing brand and NPD projects for The Coca Cola Company. Recently, SMLXL also has been working on innovative marketing communication projects with Nokia, Masterfoods, the communications group IPG, Diageo, Red Bull, the investment company Talpa Capital in Holland, and the Nordic state broadcasters TV2 Finland and TV2 Norway.
Currently, his particular focus is how, within 10 years, communities will have replaced the orthodoxies of government, management, business and marketing as the primary medium by which these organizations will successfully engage with their audiences. It will show how enabling or capturing peer-to-peer information flows can transform these organizations, simply for the better.
At SMLXL, Alan has worked extensively in the areas of news media, broadcast, mobile telecoms, and fast moving consumer goods and is increasingly recognized as the most forward thinking strategist in the marketing services business – producing innovative, creative marketing programs that deliver significant business success for its clients. Alan’s recent book (Communities Dominate Brands) http://www.communities-domiante.blogs.com has provided an international platform for him to address television audiences, numerous conferences and marketing forums in the UK, the Nordics, Spain and the US. Reviews of his book and his articles have been published in the Financial Times, The Guardian, New Media Age, Market Leader (the official journal of the Marketing Society UK), The International Journal of Advertising, New Media Knowledge (University Westminster) and by the Magnus University Business School (India).
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