Rebeca Mendez

Tuesday lunchtime lecture series: Current creative research of D|MA faculty

November 2, 2005, 12:00 pm   » 

The faculty of Design | Media Arts represent the diversity of interests along with the interdisciplinary tendencies and innovative hybridity that the department promotes and nurtures in their students. The Fall seminar will focus on their most current creative research that is either at the beginning conceptual phase or in the midst of production. This gives the audience a rare glimpse into the creative process at an early stage along with all the considerations and issues that have to be addressed in order to produce a successful project.

Rebeca Méndez is Professor at UCLA Design | Media Arts Department in Los Angeles, California, where she leads the ‘Brand Lab’, dedicated to the development of design research and strategy, in particular in the areas of organization, culture, and identity. The group studies how complex organizations are defined by their public identities, and how those identities can be strategized and designed. Méndez was born and raised in Mexico City and received her BFA (1984) in Communication Design and her MFA (1996) in digital art from Art Center College of Design in Pasadena, California. Her career extends in various areas of practice—academic, cultural and corporate simultaneously, and her work has been exhibited and collected by institutions such as the SFMOMA (San Francisco Museum of Modern Art), The Stedelijk Museum in Amsterdam, Museo Jose Luis Cuevas in Mexico City, and the Cooper-Hewitt National Design Museum in New York. She has her own studio RMCD: Rebeca Méndez Communication Design in partnership with writer and strategist Adam Eeuwens, who is also her husband. Through her studio, she has collaborated with video artist Bill Viola, architect Thom Mayne of Morphosis, architect Greg Lynn, GLFORM, and with film director Mike Figgis. RMCD’s clients include, The Whitney Museum of American Art, NY, The Guggenheim Berlin, The Getty Museum and MOCA (Museum of Contemporary Art) in Los Angeles. As creative director of Brand Integration Group, Ogilvy & Mather, NY and Los Angeles (1999–2003), Rebeca lead global brand identity projects for clients such as IBM, Motorola, BP (British Petroleum), AT&T Wireless, and Mattel. In 2004, Méndez was invited to, and won, a competition to design the user interface to the 'MICROSOFT HOME'—the premier venue for communicating what Microsoft sees as possible for technology in the home. She is currently designing archigraphic murals in collaboration with architect and 2005 Pritzker Prize Laureate Thom Mayne of Morphosis for his new building at The University of Cincinnati. In addition, Méndez is desigining a wayfinding masterplan for Caltech. Rebeca Méndez lectures nationally and internationally—from Tijuana to Taipei—and her work has been subject of numerous publications and exhibitions such as ‘Clean New World: Culture, Politics and Graphic Design, 2002’, ‘Women Designers in The USA, 1900–2000: Diversity and Difference, 2001’, ‘The National Design Triennial: Design Culture Now, 2000’, a solo exhibition at the San Francisco Museum of Modern Art, 19998, and ‘Mixing Messages: Graphic Design in Contemporary Culture’, 1996. Among numerous awards, she has been nominated as a candidate for a Communications Design Award of the Cooper-Hewitt Design Museum’s National Design Award program, 2005. Méndez has served as jury member in numerous graduate academic reviews, among them for architects Zaha Hadid and Greg Lynn at Harvard University School of Design, and Hani Rashid at UCLA, Architecture Department.

All lectures are streamed live.

EDA  (Map)
Broad Art Center
240 Charles E. Young Drive, Room 1250
Los Angeles, CA 90095
+Parking is $12 all day, and is available in structure 3, adjacent to the building. For more information, call 310.825.9007.