Fabrica: From Chaos to Order and BackMarch 17, 2004, 9:30 am »
UCLA Department of Design | Media Arts has collaborated with The Italian
Cultural Institute, Los Angeles to present the exhibition FABRICA: From Chaos to Order and Back featuring a wide spectrum of innovative activities at FABRICA, Benetton's communication research center. The exhibition is a full immersion into the center's latest projects - from graphic and industrial design to photography, video, and new media, from music to cinema to editorial productions. It will open to the public at Spazio Italia (1023 Hilgard Avenue, Westwood, Los Angeles) on March 17, 2004, and run through April 30, 2004.
A simple interactive "toy" takes visitors on a virtual journey into the creative energy of a community of young artists. Marrying culture and industry, these artists experiment with new modes of communication that no longer rely on the traditional form of advertising. The multimedia installation at Spazio Italia documents the challenging impact of visual communication today: words, pictures, artworks, objects, sounds, and videos result in a melting pot of signs and become a unique language that captures our imaginations.
Created in 1994 and drawn from Benetton's cultural heritage, FABRICA (whose name comes from the Latin word for "workshop") is located in Treviso, Northern Italy. It is housed in a vast architectural complex restored and expanded by Japanese architect Tadao Ando. Currently enjoying a period of flourishing activity, it has positioned itself as a multicultural international entity. In its role as an applied creative laboratory, FABRICA relies on the energy and talent of young artists/researchers from all over the globe. Chosen after a rigorous selection process, students are invited to develop concrete communication projects through teamwork involving different roles and disciplines, working under the direction of some of the most influential experts in their fields.
The exhibition has been curated by Renzo di Renzo and Gabriele Schiavon in collaboration with Erkki Huhtamo, Silvia Rigon and Giovanna Zamboni Paulis.
The Italian Cultural Institute's Spazio Italia (www.iicusa.org) is open Monday through Friday from 9:30 a.m. to 5 p.m. Admission is free. For 24-hour information on current events and education programs, please call (310) 443-3250.