Niels 'Shoe' Meulman Workshop
CalligramsFebruary 17, 2004, 9:00 am »
Niels Meulman’s initial recognition came as ‘Shoe’ within graffiti culture, which evolved into formal typography, graphic design and global brand communication, recently culminating in a fashion design line for the British sports brand UMBRO, which includes a signature shoe design. • A graffiti legend by 18, Meulman became apprentice to Dutch graphic design master Anthon Beeke. Throughout the nineties Meulman ran his own design studio Caulfield & Tensing, before joining FHV/BBDO as creative director. His designs and artwork are part of the permanent collection of the Stedelijk Museum in Amsterdam and the San Francisco Museum of Modern Art. Currently Meulman is partner in Unruly, a two-man outfit that specializes in brand concepts and art direction.