8 MEDIA&ART&SOCIETY
Lecture, two hours; screenings, two hours; discussion, one hour; outside study, 11 hours. Introductory course to explore media arts (artworks applying new media technology) and their relationship to culture and society. Students gain broad understanding of media arts from early experiments by futurists and constructivists to most recent phenomena like game art and artistic experiments with wearable and portable media. Development of critical awareness toward pervasive impact of media on everyday life, leading to active, critical, and personalized understanding of mediated world. P/NP or letter grading.
9 ART, SCIENCE & TECHNOLOGY
Lecture, three hours; discussion, one hour; outside study, 11 hours. Exploration and survey of cultural impact of scientific and cultural innovations, technology-driven art inspired by science, and art/science collaborative projects. Introduction to vast array of cutting-edge research taking place on campus; scientific guest lecturers. Emphasis on art projects that use technology and respond to new scientific concepts. P/NP or letter grading.
11A DESIGN HISTORY I
Lecture, three hours; outside study, 12 hours. Requisite: course 10. Survey of evolution of design for mass production from the mid-19th century to 1930 in Western Europe and North America. Investigation of wide range of objects of design, including industrial and product design, with focus on graphic design as mirror of social, cultural, and technological ideas within broadly defined cultural context. Particular attention to topics such as designer's role in production of visual environment, development of design in context of other kinds of visual media, age-old question of art versus design, and many other arguments and theories that continue to echo through contemporary practice. P/NP or letter grading.
21 COLOR
Studio, six hours. Introduction to theories of color to understand interdependence and interaction of color and form, color and quantity, color and placement, and the after-image. P/NP or letter grading.
22 FORM
Studio, six hours. Interrelation of two-dimensional surfaces and three-dimensional forms with traditional and experimental materials as a foundation for creativity; origination and solution of problems. P/NP or letter grading.
23 DRAWING
Studio, six hours. Translation of perception through delineation, drawing, and other descriptive media. Emphasis on development of students' motor control by means of freehand and mechanical drawing and by development of analytical and objective observation from life and three-dimensional objects. P/NP or letter grading.
24 MOTION
Studio, six hours. Introduction and integration of traditional design tools, camera, and digital technologies for application to visual thinking and fundamentals of design. P/NP or letter grading.
25 TYPOGRAPHY
Lecture/studio, four hours; laboratory, two hours; outside study, six hours. Focus on three typographic basics: letter, text, and grid. Introduction to fundamentals of typography. Assignments designed to develop understanding of form, scale, and shape of letters as single elements and as texture in layout. Emphasis on grid (structure and layout) and information hierarchy to create successful typographic messages. P/NP or letter grading.
28 INTERACTIVITY
Studio, six hours; outside study, six hours. Introduction to concept of interactivity and field of media art that follows history of computer as media for artistic exploration in relation to print, animation, and interactivity. Discussion of potential and ideas related to interactivity, with focus on required skills for creating interactive work. Development of programming skills in service of creating examples of media art. Concepts and skills taught enhance student ability to excel in future courses about Internet, animation, interactive media, and game design. Discussion and readings on four themes -- form/programming, motion, interactivity/programming, and interface. P/NP or letter grading.
150B BRAND LAB II
Studio, six hours; outside study, nine hours. Enforced requisites: courses 25, 154A. Development of design research and strategy in areas of organization, culture, and identity. Study of how complex organizations are defined by their public identities and how those identities can be strategized and designed. Topics include following phases of brand identity development: research, brand strategy and planning, communication strategy, implementation guidelines, and design development of specific communication material in all appropriate media (Web, print, and environment). P/NP or letter grading.
152B-C PROGRAMMING II
Studio, six hours; outside study, nine hours. Requisite: course C152A. Limited to majors. Computer programming to develop dynamic interactive art and design. Exploration of conceptual space to be enabled by electronic media and through exercises, presentations, discussions, and critiques, culminating in self-motivated final project. Prototyping with diverse software materials and advanced programming techniques. May be repeated once for credit. Concurrently scheduled with course C252B. Letter grading.
153A DESIGN FOR VIDEO I
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for major courses. Use of video technology (video systems, cameras, displays, editing, and storage) to integrate image, sound, time, and motion. Emphasis on expression, continuity, and sequential patterns for video communication. P/NP or letter grading.
153B DESIGN FOR VIDEO II
Studio, six hours; outside study, nine hours. Requisite: course 153A. Use of video technology to create digital short film from design perspective. Emphasis on design theories behind production design, lighting, staging, camera movement and positioning, editing, sound, and marketing. May be repeated once for credit. P/NP or letter grading.
154B COMMUNICATION DESIGN II
Studio, six hours; outside study, nine hours. Enforced requisite: course 154A. Focus on creating compelling messages and appropriate communication strategies. Development of coherent verbal and visual systems, research, concept and content development, and articulation of methodology for visualization across various media. May be repeated once for credit. P/NP or letter grading.
155 DYNAMIC TYPOGRAPHY
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for the major courses. Enforced requisites: courses C101 or 104 or C106, and 154A. Integration of print and digital information technology, with continued emphasis on fully integrating visual vocabulary with mastery of conceptual and creative procedures. P/NP or letter grading.
157B ADVANCED INTERACTIVE MEDIA
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for major courses. Enforced requisites: courses C101 or 104 or C106, and 154A, 157A. Extension of study of interactive media design. Focus on development of advanced conceptual skills in interface design and nonlinear narrative utilizing programming techniques such as lists and objects. Builds on skills and concepts acquired in course 157A. May be repeated once for credit. P/NP or letter grading.
158 DESIGN FOR ENVIRONMENTAL COMMUNICATION
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for the major courses. Enforced requisites: courses C101 or 104 or C106, and 154A. Introduction to environmental communication design through experience in the design studio. Focus on aesthetic issues concerning creation of design elements incorporating concepts of spatial dimension, human/environmental scale, motion, and time. Overview of history, technologies, and future of environmental graphics. P/NP or letter grading.
159 SENIOR PROJECT
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for the major courses. Enforced requisites: courses C101 or 104 or C106, and three courses from 153A through 158. Limited to seniors. Individual studies organized and conceptualized by senior students. Proposal for research and development of design and production of body of work. May be repeated once for credit. Letter grading.
160 SPECIAL TOPICS IN AREA STUDIES
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for the major courses. Enforced requisite: course C101 or 104 or C106. Selected topics in design and media arts explored through variety of approaches which may include projects, readings, discussion, research papers, and oral presentations. Topics to be announced in advance. May be repeated for maximum of 15 units. Only 10 units may be applied toward area studies. Letter grading.
161B DYNAMIC INTERNET
Studio, six hours; outside study, nine hours. Requisite: course 161A. Intermediate-level course exploring creative production through networked multimedia environments, with focus on Worldwide Web. Builds on skills and concepts acquired in course 161A. May be repeated once for credit. Letter grading.
170 TOPICS IN DESIGN
(Formerly numbered 189.) Lecture, four hours. Examination by faculty members of specific problems relevant to design theory and performance. Topics announced in advance. May be repeated for a maximum of 16 units. Letter grading.
180 PROSEMINAR IN DESIGN
(Formerly numbered 193.) Seminar, six hours; outside study, nine hours. Open to senior and advanced students. Examination in seminar format of specific problems relevant to design theory and performance. Topics announced in advance. Letter grading.
195B INTERNSHIP
Tutorial, 12 hours. Limited to juniors/seniors. Internship in supervised setting in community agency or business related to design. Students meet on regular basis with instructor and provide periodic reports of their experience. Courses 195A and 195B may be repeated for combined maximum of 8 units. Individual contract with supervising faculty member required. P/NP or letter grading.
199 DIRECTED RESEARCH
Tutorial, four hours. Preparation: 3.0 grade-point average in major. Limited to juniors/seniors. Supervised individual research or investigation under guidance of faculty mentor. Culminating paper or project required. May be taken for maximum of 8 units. Individual contract required. P/NP or letter grading.
* Classes are closed to non-majors. Students seeking to enroll must consult with the instructor on the first day of instruction. Non-majors are limited to a maximum of five DESMA courses. '-C' indicates class concurrently enrolls undergraduate and graduate students.